"Thrive focuses on vegan foods that help fuel your way to uber athleticism."- CNN
"The Thrive Diet feeds your body all the nutrients it needs without empty calories and with minimal stress."
- Chicago Tribune
"Mr. Brazier's vegan principals have garnered a cult following."
- Globe & Mail
"...The Thrive Diet, a guide to vegan diets in sports...has become something of a bible..."
- The Wall Street Journal
The Thrive Diet is a long-term eating plan to help all athletes (professional or not) develop a lean body, sharp mind, and everlasting energy. As one of the few professional athletes on a plant-based diet, Brendan Brazier researched and developed this easy-to-follow program to enhance his performance as an elite endurance competitor.
Brazier clearly describes the benefits of nutrient-rich foods in their natural state versus processed foods, and how to choose nutritionally efficient, stress-busting whole foods for maximum energy and health. Featuring a 12-week meal plan, over 100 allergen-free recipes with raw food options--including recipes for energy gels, sport drinks, and recovery foods--and a complementary exercise plan, The Thrive Diet is "an authoritative guide to outstanding performance" (Neal D. Barnard, M.D., Physician's Committee for Responsible Medicine).
